What is article marketing?
Article marketing is a type of advertising in which businesses write articles and then strategically placed on the internet.
Articles need to be about topics relevant to your industry. Once written, they’re usually distributed to news outlets, article banks, forums, PR sites, and article submission sites.
“Advantages of article marketing”
There are many advantages to using article marketing such as:
Increasing brand awareness – a company can use this marketing strategy to establish a good relationship with their readers, which they can convert into consumers if the company’s articles are useful enough for their readers.
Increase in page rank and SEO – an advantage of article marketing is that if the articles are good enough, their search results will get higher ranks. This results in the company’s whole website to get a higher rank since those articles have backlinks to the website.
Inexpensive marketing – article marketing is one of the least expensive ways marketers use to market their product or service. Once your article is published, it stays there as long as the website is up and running, it also gets indexed in search engines and thus with nominal time and effort you gain to achieve a free advertising tool.
How is Article marketing plan developed and employed?
Article marketing campaigns are based on content relevancy. The goal is to attract the highest quality, organic backlinks to other popular (and related) websites to help boost traffic. Organic links and natural search results provide approximately six times the amount of traffic that paid search advertising does. Therefore, a properly executed article marketing campaign can potentially attract millions of new visitors at virtually no cost.
The first step in this process is to identify specific target niches and create a list of possible topics that would entice and engage each niche. After establishing a list of topics, the next step is to develop a production schedule, a calendar of when articles for specific topics should be developed and published. Articles can be developed each week and published to a company’s or individual author’s website and then submitted to submission services for further distribution.
Writers use dedicated bylines, a link to their content, and a few description lines to easily show readers and potential publishing partners what their article is about. Promoting their articles helps writers gain increased exposure by making their content easily reproducible by a multitude of other parties online. The increased exposure helps generate new links to their sites that boost search engine results further and lead to future writing opportunities.
For publishers, article marketing provides virtually unlimited free content with minimal effort. Publishers can use articles to produce newsletters or blogs that provide their customers with relevant, engaging content that boosts their search engine results. Improved search rankings can help publishers, regardless of what business they’re in, increase traffic to their website and generate new and repeat sales opportunities.
What types of careers work with article marketing?
- Marketing and social media managers.
- Copy and content writers.
- social media strategist\specialist.
The titles you use are extremely important, be careful when choosing the title of the article because it attracts viewers to read your article and improve your search engines (SEO).
There are several important points for choosing good titles:
-Place keyword phrases at the beginning of titles, rather than at the end.
-Choosing a catchy title to attract attention to continue reading your article.
-Titles should be as short and brief as possible and should accurately represent the information that can be found in the article.
-Show new ideas for article marketing title, you can find title ideas by searching related blogs, and searching the web for your keywords plus the terms “articles or blogs.”
-Write high-quality articles. as low-quality articles are less likely to garnish inspire and attention visitors to your site.
Article marketing strategies
Developing a supreme article marketing strategy is one of the proven methods to increase traffic to your website.
Identify your market niche. Your niche will define the type of articles you write, as all of the articles you publish as part of your marketing strategy should testify to your expertise and inspire web surfers interested in your specific product, topic or service to visit your website.
Important points during the article marketing strategy:
- Use social media.
Some businesses have been built solely on the backs of social media so you can’t ignore social media.
Post your products, post anything that you find useful and relevant that would help your audience either learn more about you and your business or about the industry that you’re in and they can share your articles.
Use direct messages on platforms like Facebook, Instagram, and Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services.
- Target Specific Keyword Phrases
Use “Market Samurai” this tool in conjunction with the Google Keyword Tool to find related phrases and know for certain keywords that have high demand/low competition.
In less than five minutes, I’ll have a notepad document that has both the primary keyword and a few related phrases. I keep this open as I write the article then insert these phrases wherever they naturally fit.
Insert these keywords in the title, once in the opener, once in the conclusion and maybe…once in the article.
- Article marketing strategy is the key for SEO purposes and getting backlinks from sites.
This technique is mainly used by marketers who are aiming to rank their main page, category page, or a post/page of a blog or website. You write one article and submit the same article to 10 + article directories. This is one of the most effective article marketing tips to help you gain backlinks fast.
You need to define your passion and niche. Because we are talking about an article marketing strategy which will continue for some weeks if not months or years, you need to be involved in a topic that you love. You want to write freely, openly, and provide value at all times. This is only possible by being present with what you write and HOW you write it.
- Make your own weekly and monthly plan for the subjects and to which sites you submit the articles.
Target keywords that are bringing you visitors from Google. Use Google’s free keyword tool to find appropriate and valuable keywords for your niche and topic. Pay close attention to your keyword selection; it is the most important factor when it comes to driving traffic to your website. Your writing skills and grammar can be excellent, but if you lack keyword research you won’t drive any visitors to your website through search engines. This way you can review your work and it will hold you accountable.
- Identify your market niche.
Your niche will determine through the articles you write.
- Write high-quality articles to improve your search engine optimization (SEO), Keep your articles with the right number of words not too little or too much.
- The marketing strategy should attend to your expertise and inspire web surfers interested in your specific product, service or topic to visit your website.
Importance of article marketing
article marketing is effective in providing readers information about their products and services which is essential in every business. Apart from product information, articles are a good source for the reader to find out the benefits of your products.
People are always hunting for good articles and if your articles are informative then there is a high probability that you will be prominent.
To make your articles effective, you must make the content-rich.
If your visitors find whatever they wanted to find they will keep on looking for your articles in the future. Moreover, they will surely visit your website to know more about you.
So, don’t make your articles just letters. Visitors search for articles to get fair information and educate your readers through your articles.
he best thing about article marketing is the fact that you do not have to pay anything posting your articles online. You can publish as many articles as you want.
To succeed in article marketing
If you have a website and you want it to generate traffic, it is vital to use the procedures of internet marketing effectively to increase traffic on your website.
Publishers can use articles to produce newsletters or blogs that provide their customers with relevant, engaging content that boosts their search engine results.
In the End
We write interesting articles to retain visitors’ interest and attract visitors to the site. When your writing article, you can reach as many people.
Share your articles on social networking sites and include social media sharing buttons on all of your web pages, so others can share your articles.