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What is market research?

What is market research? Market research is the process of gathering, analyzing and interpreting information about your business's buyers personas, target audience and their location, what's trending in your industry, needs of your business's target market and the industry as a whole. There are some incentives that encourage you to implement a Market research: 1- determine the feasibility of new business opportunities. 2-...

Why Digital Marketing is Important?

What is digital marketing? The digital marketing funnel is an old-marketing concept used to track the customer life cycle. In its simplest form, it’s described as four stages: awareness, interest, desire, and action. And it encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites...

Branding

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. It is one of the most important aspects of any business, large or small, retail or B2B....

Master Video Marketing on Social Media

Social media platforms are a fantastic option to reach millions all around the world. According to  Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. Businesses have already started to pick up on this and many of them are using social media platforms to their advantage. What is video marketing? Video marketing means...

Email Marketing

What is email marketing? E-Marketing is old and not something new, and the most important tool is E-Mail. Email marketing is one of the best types of Internet marketing in the year 2019, which provides good results and profits for all website owners and e-shops. The use of email to promote services or products. But a better email marketing definition is the...

Customer Relationship Marketing (CRM)

Customer relationship marketing varies greatly from the traditional transactional marketing approach that focuses on increasing individual sale numbers while companies relationship marketing seeking to benefit from word-of-mouth promotion to create strong customer connections, which may be emotional, to their brand to promote customer loyalty value.   Companies utilizing Customer relationship marketing (CRM) strategy develop long-term relationships with customers and develop brand...

Conversational Marketing

What is conversational marketing? Conversational marketing revolves around talking to people. Conversations that prioritize the consumer can focus on a product, service or particular pain point. Those conversations allow brands to market themselves in a more meaningful, impactful manner. It hinges on the belief that selling is easier when a business has a good relationship with their target audience. Ultimately, consumers feel a...

Article Marketing

What is article marketing? Article marketing is a type of advertising in which businesses write articles and then strategically placed on the internet. Articles need to be about topics relevant to your industry. Once written, they’re usually distributed to news outlets, article banks, forums, PR sites, and article submission sites.   “Advantages of article marketing” There are many advantages to using article marketing such...

Content Marketing

What is Content Marketing? Marketing is impossible without great content. Content marketing is a marketing technique of distributing and creating valuable, relevant and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action. Useful content should be the base of your marketing. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer,...

Search Engine Optimization (SEO)

What is SEO? -SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. -SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you...