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What are Google AdWords?

Google AdWords

What are Google AdWords? Google AdWords is a pay-per-click advertising program by Google. it is Google's advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, -advertisers can promote their services and website products on Google.com's search results in the "sponsored links" section. Quality and...

What is the customer value proposition?

Customer Value Proposition

What is the customer value proposition? A customer value proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that giving a lot of information clearly and highlights the relevance of a product offering by explaining how...

What are Marketing Research?

Marketing Research

What are Marketing Research? Marketing Research is the systematic collection, analysis, and interpretation of data of the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research...

What is Affiliate Marketing

Affiliate Marketing

What is affiliate marketing? Affiliate marketing is an online sales strategy that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others. simultaneously, it makes it possible for affiliates to earn money on product sales without creating products of their own. It is a strategy where individual partners with...

What is the Keywords

Keywords

What are Keywords? Every search is done using a Keyword A keyword is a specific word or phrase that describes the contents of a Web page. Keywords are planned to act as shortcuts that sum up an entire page. As a content creator and website owner, you want the keywords on your page to be relevant to what people are searching for so...

Personal Brand Vs. Naming your Brand

Personal Brand Vs. Naming your Brand

What is Personal Brand? Your personal brand is how you promote yourself. and the practice of marketing people and their careers as brands.  It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. and It...

What Is Business Blogging?

Business Blogging

What Is Business Blogging? -Business blogging is a marketing strategy that uses blogging to get your business more online visibility. and it is One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent blogging. -Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance...

What is Google AdSense

Google AdSense

What is Adsense?  Google Adsense is a  (cost-per-click)CPC advertising program that allows publishers to insert a small amount of HTML into their sites and have an advertisement appear that is targeted and relevant to the content of the site. What is Google Adsense? -The good news is that Adsense is about the easiest way for webmasters or bloggers to start making money...

What are Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

What are Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) is the systematic process of growing the percentage of website visitors, the CRO process involves understanding how users move in your site. Conversion Rate Optimization is focused on persuading more of your website visitors to take the desired action you want them to do on a website. CRO does evaluation for the...

Video Marketing.. YouTube Channel

Video Marketing.. YouTube Channel

Benefits of  Video Marketing there is a recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video for that product. Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build confidence. Video is the bridge that links what...