What Is Business Blogging?
-Business blogging is a digital marketing strategy that uses blogging to get your business more online visibility.
-Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts, and attract more prospective customers.
– Blogging is the act of creating short-form content. A “blog post,” is posted to your website’s “blog” – a part of your website where you house all of those posts. For example, now you are reading a blog post – a piece of short-form content that has been posted on a blog.
It is a good way to build trust with your target audience through high-quality content that they find relevant.
According to a recent inbound marketing report:
that almost 80% of companies that use blogging as a part of their digital marketing strategy reported acquiring customers through their blogging efforts.
82% of businesses admit that blogging is critical to their business.
It’s also important to find out that when you’re doing business blogging, your blog posts are about a particular subject matter related to your business. For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound article marketing – using Facebook and Twitter for business, email marketing, business blogging, etc. Your business blog will talk about topic matters that are related to your business.
-Blogging is a good method to build trust with your target audience through high-quality content that they find relevant.
-Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational marketing way.
Also, a chance for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
-One of the most powerful benefits of blogging is the chance it creates for others to share the link to your blog.
How to write a blog for a business?
Many businesses haven’t latched on to the idea that a blog is a beneficial tool to use. Most believe a blog can be time-consuming; that thinking up ideas for posts and honing the quality isn’t worth the effort. We believe that’s wrong.
-A business blog for your website is not a waste of your website space or time. It’s one of the most cost-effective ways to promote your business which will inevitably lead to more sales, give you a chance to broaden your market reach, and establish yourself as a leading authority in the industry,
Top tips on how to blog for business professionals:
Your customers are your readers so write to them
Writing a blog for your business is completely different from a personal blog. Every time remember that the people who are going to read your blog are customers, and potential customers, so write for them. Your blog posts should aim to answer any possible questions they may have and deliver new insights into your industry.
Plan blog content in advance
Phrase one: “There simply isn’t the time!” Phrase two: “I have no idea what to write about!” How many of you have used these two expressions as an excuse for not having a blog? Be honest. there is a solution: plan your blog posts. This will solve any excuses for lack of ideas and time when the weekly calendar rolls around to blog-post-day (which should be at least once a week by the way – more on that later). With a bit of planning at the start of each month, you can have enough ideas to keep the blog running for weeks.
Never underestimate the power of a good title
Overlooking the power of a blog title is a big no-no. It affects how a blog post is found in the search engine. always the first thing a potential reader looks at is the title. You need a long tail keyword headline that indicates what the post is about and draws readers in. Long-tail keywords consist of longer phrases that internet users enter in search engines to find out more specific information. Good methods to attract readers’ attention are to use action verbs and questions.
case in point, notice how actionable the title of this blog post is indicating that you, the reader, will learn how to write a successful business blog. If I opted for a questioning title I could have gone for ‘Should You Add A Blog To Your Business Website?’ (The answer is ‘yes’ by the way).
Create constructive content
The key to a successful business blog is providing your readers with valuable content marketing It’s a way of establishing your business website as a leading authority in your industry. Writing about what you know is the easiest way to write.
As well, if you give readers posts that are informative and answer any questions they may have had on the subject they will reward you by becoming loyal customers. Make your customers see that you are the concrete solution to their concrete problem.
Blog little but often
Blog posts are not articles, so keep them short and sweet.
People online are more likely to scan website content so it’s necessary to make every single word count. As a guide, aim between 250 and 500 words per post. This is just a guideline and not a judge. If it takes you 1000 words or more to get a message across to your readers that’s fine. In terms of how often, the best practice is to blog at a consistency you believe you can maintain – once a week is good.
Determine a day to upload the post and stick to it. Search engines like new content and the more frequently you update your blog and website the higher your rankings.
Get the whole team involved
The blog shouldn’t be seen as one person’s sole responsibility. It’ll quickly become too overwhelming for that person and you’ll soon hear the two whining phrases outlined in point No.2. Allow everyone to write and share the responsibility of the blog.
- Provides Useful, and Valuable Information
The more useful the information you post, the more readers you will attract, and the more likely they will become regular readers.
- Respond to Comments
Make a point to invite your readers to weigh in and share their opinions in your comments on every post and read their comments.
- Enable subscribe and sharing easily
If you want your readers to continue reading, put your subscription options in an easy-to-find place, and enable the publish button to share what you type.
- Share links to your blog on social media, on your website, in your newsletters, and even in your email, and encourage people to click through.
- Use subheadings, bullets, and other formatting wherever appropriate to make it easier for your readers to skim and zero in on the information most important to them.
-You can make money by your blog through advertisements on it, by selling products as an affiliate where you earn a commission for each sale you refer, or by selling products and services of your own.
-You can place Google Adsense advertisements on your blog.
Allow sponsors to pay you money for placing banners on your blog.
Conduct a series of live webinars that you charge people money to attend.
Add a shopping cart to your blog and source physical goods at wholesale you can sell at retail.
This will help you in generating a well famous brand.
Case study for Car Advice that is using a blog
Alborz Fallah and Yaro Starak
Alborz and Yaro used to work a part-time job at the local university computer help-desk. This particular job had the luxury of lots of spare time, which Yaro Starak used to write some of the very first articles marketing on his blog. Yaro through using blogging resulted in the creation of Car Advice.
Yaro spoke to Alborz consistently over the years as his blog grew. He managed to convince him to try Google Adsense on his blog, which immediately resulted in $20 a day and quickly grew to over $100 a day, then $200. Next, he started adding banners from car companies who sponsored the blog because they could see how well it was doing in search engines optimization for terms related to their cars. A big change occurred when he took on investors, helping the site reach car manufacturers to test drive cars, which has led to Alborz driving some of the most exotic cars on this planet, including the Bugatti Veyron. With investors, next came staff writers and then corporate sponsorship deals, which is like selling banners on your blog, but instead, you are cutting $30,000 campaign deals with a car manufacturer, rather than $100 a month for a small banner.
Car Advice is now continuing to derive its income from advertising.
Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational marketing way and allow others to share the link to your blog.