Digital Marketing

What is the customer value proposition?

What is Customer Value Proposition?

Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that giving a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves...

What is Marketing Research?

What is Marketing Research?

Marketing Research is the systematic collection, analysis, and interpretation of data of the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research activities carried on...

What is Affiliate Marketing

What is Affiliate Marketing?

Affiliate Marketing is an online sales strategy that lets a product owner increase sales by allowing others to target. The same audience—“affiliates”—to earn a commission by recommending the product to others. Simultaneously, it makes it possible for affiliates to earn money on product sales without creating products of their own. It is a strategy where individual partners with a business...

What is the Keywords

What are Keywords?

Every search is done using a Keywords Keywords are a specific word or phrase that describes the contents of a Web page. The keyword is planned to act as shortcuts that sum up an entire page. As a content creator and website owner, you want the keyword on your page to be relevant. What people are searching for so they have a...

What Is Business Blogging?

What Is Business Blogging?

-Business Blogging is a digital marketing strategy that uses blogging to get your business more online visibility. and it is One of the most effective ways to build branding awareness while providing relevant and useful content marketing to your target audience is through consistent blogging. -Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound...

What is Google AdSense

What is Google AdSense?

Google AdSense is a (cost-per-click)CPC advertising program that allows publishers to insert a small amount of HTML into their sites and have an advertisement appear that is targeted and relevant to the content of the site. What is Google Adsense? -The good news is that Adsense is about the easiest way for webmasters or bloggers to start making money with their...

What are Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the systematic process of growing the percentage of website visitors, the CRO process involves understanding how users move on your site. Conversion Rate Optimization is focused on persuading more of your website visitors to take the desired action you want them to do on a website. CRO does evaluation for the site through Conducting qualitative research...

Video Marketing.. YouTube Channel

Video Marketing.. YouTube Channel

Video Marketing is a recent study that found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video for that product. Video helps you connect with your audience. Today, so much of a company’s digital marketing efforts are designed to help build confidence. Video is the bridge that links what...

What are LinkedIn Advertising

What is LinkedIn Advertising?

LinkedIn Advertising is one of the most effective forms of social media marketing. -LinkedIn Ads is giving you a chance and an edge to connect with audience members. Who may be more interested to keep scrolling past when they’re scrolling through their Facebook feeds and see your ad. But who are happy to engage when they’re in a business mindset. -they...