What is Customer Value Proposition?waheed
Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business.
It is a statement that gives a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves the customer’s situation, the specific value against the customer’s needs, and the difference to competitors.
-The customer value proposition is a business’s way of generating value in their product or service when targeting potential customers.
-many times this is calculated by working out the total sum of benefits that vendors put forward to their consumers.
In digital marketing, the term “value proposition” is elucidated from different angles. From the angle of an organization, this term focuses on creating an extra value, which is linked to the product and/or service as part of the unique selling propositions (USP). From the (potential) customer’s perception, the term focuses on the extra value that a product and/ or service represents, as a result of which the customer’s needs are responded to and the customer will respond by making a purchase.
-A value proposition can be presented as a business or digital marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement, if worded compellingly, convinces a potential consumer that one particular service or product the company offers will solve a problem or add more value better for them than other similar offerings will.
According to marketing giant Hubspot, 64% of businesses have “established value propositions”.
Accurately, the value proposition can give your business a huge advantage over your competitors. But, here’s the problem
Very few businesses have an effective value proposition. Recent studies confirm:“ 2.2% of companies only have a useful value proposition .”This is a great problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.
“What do you do?”
Also, you can use value propositions in different parts of your total marketing strategy. However, many brands make it the focus of their website’s home page.
But beyond that, it presents the most compelling reasons why a prospective buyer should become a customer and highlights a benefit or feature that sets you apart from every other company in the market.
Value propositions usually include a block of text (such as a headline, sub-headline, and one paragraph of text) with a visual (like a photo, video, or graphics).
Why is it important to have a strong value proposition?
Some of the benefits you can expect when you create a clear, compelling value proposition for your branding.
-Quickly potential customers can understand what your company has to offer: Most customers already know what they’re looking for when they research online. So, if it’s not immediately clear that your company can meet their needs, they’ll likely look elsewhere.
-Creates a great differential between you and your competitors: Almost regardless of what you do, you have competitors. An effective value proposition tells the ideal customer why they should buy from you and not from the competition. In other words, it provides your company with a unique differentiation.
-Increases not only the quantity but the quality of prospective leads and Attracts the right prospects: A company’s value proposition targets your company’s ideal customer and explains why your solution is the best option. This increases your chances of attracting the right prospects for your business and finding higher-quality leads that are more likely to convert to customers.
-Improves customer understanding and engagement: A powerful value proposition helps your customers truly understand the value of your company’s services and products. It also helps your ideal customers to see their best available options and how your services benefit them. With this increased understanding, customers are more likely to become engaged with the services or products you offer.
Benefits of the customer value proposition:
Increase customer understanding and engagement.
The Value Proposition gives you the basis to engage with customers in a resonant manner by understanding how they view your products or services.
You may be talking to prospects and customers in ways that solve misunderstandings or even people who don’t buy.
Confidence comes from knowing that you’re making a difference to the people that you’re serving, what you’re doing so in a way that’s meaningful to them, and that your actions are aligned to delivering an overall remarkable experience. People want to feel they’re valued members the Value Proposition is your mantra.
Define the audience.
A Value Proposition gives you the path by defining your ideal target audience right and then identifying and understanding a core need that you look to satisfy with your planned solution. A clear Value Proposition thereby helps you avoid wasting money, time and effort by offering products or services that aren’t relevant or attractive to your target customers; and then trying digital marketing and selling to customers who want to purchase from you anyway.
Tips to Create a gaining Value Proposition for Your Business
Know your ideal audience.
You must understand who your customers are and what they value most. Find out what motivates them and how best you can leverage those motivations to reinforce your UVP. Creating buyer personas can help you to understand your real customers.
Know your competitors.
To stand out from your competition, you must know what they are offering.
Know what your competitors have already done, and what you can offer differently to surpass them.
Connect with your audience.
Once you understand who your ideal customer is, seek to understand how you can help him. This is only possible if the buyer is willing to share crucial information about what he values in a product. You can then include these values in your value proposition.
Discrimination against your product.
If your business offers a service that none of your competitors are offering, this allows you to come out as an industry leader. This is even better if you can excel in that particular area. Focus on your points of difference. As you compete for customers, you need a unique value proposition that makes your business stand out and differentiates your product.
Once you understand what your business stands for, you can craft a value proposition that overlaps with the mission of your branding. This also means that your mission statement should be one that differentiates your product.
Clarify your product’s advantages to the customer.
Your customers will only want to buy from you if they are convinced that your product will fulfill their needs. A good value proposition should clearly articulate the benefits of your offer in a language that the customer can relate to.
Speak the language of your customer—clarity.
A good value proposition should square up with your customers’ conversations.
8. Clarification of all of their gains and what is most important to them.
Focus on proving your claims and minimizing any perceived risk on the part of prospective customers. Perceived benefits should outstrip perceived costs and risks to inspire greater motivation from your prospects. Including demonstrated results such as increased revenues and improved efficiency helps win target customers.
Link the value your products or services have to your customer’s pain points.
Make sure your statement is clear and free of jargon and Avoid gimmicky language.
Give your target customers a reason to try your product.
shun those of your competitors and focus on communicating value to the customer think about ways to improve your customers’ lives and health. Or financial situation. It’s only after you understand these priorities that you can get down to the mechanics of crafting your value proposition.
So, the use of customer value propositions can increase your sales and gain more profit along with the number of consumers.
Due to the high rate of competition between businesses with similar products in the market, value proposition cements companies to differentiate the brands from each other helping the customers to choose the most valuable brand of the product which will provide them with the most benefits and advantages.
Thus, we must pay great attention to the value of the customer. The added value is created by placing the customer not the products or services at the center of the business.
The Best Value Proposition Examples.
- Stripe: “mobile and Web payments, built for developers”
Product: A set of tools that empower businesses to accept and manage online payments.
Target market: Business owners and developers.
Primary benefit: Streamlined and simple payments.
- Uber: “Get there: Your day belongs to you”
Product: Low-cost taxi service.
Target market: People who need low-cost, on-demand transportation.
Primary benefit: Eliminates the frustrations of travel.
- Target: “Expect More, Pay Less”
Product: Thousands of SKUs across many industries.
Target market: Cost-conscious shoppers who expect quality.
Primary benefit: Quality products at prices that are lower than the competition.