What is Email Marketing?

Email Marketing is old and not something new, and the most important tool is E-Mail.

Email marketing is one of the best types of Internet marketing in the year 2019. Which provides good results and profits for all website owners and e-shops.

The use of email to promote services or products. But a better email marketing definition is the use of email to develop relationships with clients or potential customers. Email marketing is one segment of internet marketing, which encompasses online digital marketing via blogs, social media, websites, etc.

It is essentially the same as direct mail except that instead of sending mail. Through the postal service and messages are sent electronically via email.

Email Marketing can be personalized.

Particular groups of customers can be targeted or even individuals.

Offering individual customers special deals on services or merchandise on the customer’s birthday. For example, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,). Email marketing helps a business develop and maintain a relationship with a customer over time. That hopefully results in increased sales and increased customer loyalty.

Email marketing best practices include developing your email list rather than buying an email list(s). And making participation in your email list opt-in rather than opt-out (using permission-based email marketing). An email should also be optimized for mobile usage as according to statistics over half of the emails are opened on mobile devices.

The advantages of Email Marketing

The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its services or products compared to many other types of digital marketing. It’s also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.

Newsletters can be sent to the email list you’ve built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events, and/or special offers – and, of course, reminding them that your business exists and that maybe it’s time for another visit.

The most important advantage of e-mail marketing

1- Easy to adjust the tools that you can get from your mailing list.

Just subscribe to the companies that offer email marketing services.

Then place the company code on your site or landing page, and start collecting your mailing list.

2- The cost compared to the benefits that can be gained through it.

3- The ability to measure results accurately.

You can track results easily, in terms of the percentage of people who have opened the email from their total recipients, the hours they have clicked on the link in the message … etc.

It ends with the company providing e-mail marketing services.

4- Good targeting.

This type of marketing is one of the best types of marketing in terms of goals as we mentioned before.

In the end, everyone must be looking to succeed in the online world.

Email Marketing is still relevant

In an age of increasing usage of social media for the ad, email marketing still rules the roost, as stated by a study conducted by HostPapa:

• 94% of Internet users use email, while only 61% use social media.
• 75% of adult online users say that email marketing is their preferred marketing method.
• The “opt-in” feature of email allows marketing by consent.
• Email marketing allows targeting by demographics (income, age, etc.).
• e.mail messages have a much wider range of formatting possibilities than social media messages.
• e. offers more analytics capability and reporting, such as click-through rates, bounce rates, open rates, and conversions.

The big advantage of email over social media is that prospects and customers are more likely to see an email than on social media. Just posting something doesn’t mean that everyone you want to see your message will see it. Your post might not even show up in your targets’ social media streams. also, an email will sit in the inbox until it’s read (or deleted).

Ideally, email marketing should go hand-in-hand with social media. Adding social media Like” or “Share” buttons to your marketing. emails give an additional way for customers to connect with your branding. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.

Email marketing can substantially increase your income if you do it truly. It’s a great way to get people to visit and revisit your blog or website, and more traffic usually equates to more income.

Many companies offer the service of designing and creating and sending professional emails, including what is free and other paid (paid better of course), the best companies of them

• MailChimp
• ConvertKit
• AWeber
• GetResponse
• SendinBlue

Emails land in the inbox when your subscribers are most likely to engage with them.

Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To get the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.

Marketing automation and email marketing help automate engagement With marketing automation:

-can create custom workflows for your email marketing campaigns. You can easily build any kind of campaign by using a drag-and-drop editor to program the communication flow with the available actions, conditions, and filters.

moreover new technologies like marketing automation, GetResponse offers autoresponders(also commonly known as drip campaigns).

You can easily make optimized email cycles adjusted to your audience profile, in a simple calendar-like tool.

Your target audience wants and expects emails from you.

According to the DMA (The Data & Marketing Association), most people prefer to be contacted by companies through email rather than other channels.

The results of the survey make perfect sense. Well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when’s the right moment to open and read an email.

Case Studies on Email Onboarding Campaigns

ProdPad: Personalized automation

Industry: Product management software

What they did:

Updated existing welcome email sequence to align with in-application onboarding.

Gamified the trial experience to incentivize ideal behaviors.

Segmented onboarding email campaigns based on user activity.

Sent the first email within 10 minutes. Content marketing depended on post-download behavior.

What happened?

ProdPad increased its conversion rate by 100%.

unpledged trial users gained a more appropriate path to conversion.

Engaged users feel more rewarded for their behavior.

ProdPad offered a look behind the curtain in a 2-part series on their blog in 2017, sharing the vision behind their onboarding strategy and how they implemented it.

-in the past, ProdPad trial users received five onboarding emails throughout the 30-day trial. These emails provided a step-by-step rundown of how to use explore features and the software.

But as ProdPad puts it, “our emails were just data-free stabs in the dark.” So they started paying attention to how people were using the app, and what actions ultimately led to conversions.

Here’s what they learned?

“We found that on a 30-day trial, we could tell with 85 percent certainty by Day 9 whether a trial user would sign up.”

In part one of their onboarding series, ProdPad discusses how these findings led them to completely switch up their in-app onboarding experience. They cut the trial period in half and created a “magically extending free trial” which let users “earn” more days of free access.

But all you need to know is this: They’ve tried out setting up email marketing to trigger actions that lead to conversions. And they needed a new email onboarding campaign that aligned with this major transition.

But they didn’t just start spamming people with directions.

They segmented their trial users into three personas based on their behavior in the first ten minutes after starting a trial.

-The first onboarding email was sent 10 minutes in, which gave ProdPad just enough time to decide which persona they were working with.

Every step of the way, the emails respond to the actual ways people are using the software. For engaged users, the onboarding sequence acknowledges what they’ve already accomplished and recommends advanced features. It also shows them the other ways they can earn more time to play around with the software, like this:

Now,

as for those Silent Shauns who did nothing in their first 10 minutes, ProdPad decided to dissolve the awkwardness by asking one simple question:

are you alive?

The goal here, obviously, is that making light of the situation would open the door to conversation with an unengaged user, providing more opportunities to move them through the funnel (or to progress from one persona to the next). And it’s working.

“This email has helped us break the ice with users, book demos, schedule sales calls, and show off our blazing-fast customer support,” ProdPad says. “Users who would never normally communicate with us, email us back.”