What is Google AdSense?

What is Google AdSense

What is Google AdSense?

Google AdSense is a (cost-per-click) CPC advertising program that allows publishers to insert a small amount of HTML into their sites and have an advertisement appear that is targeted and relevant to the content of the site.

What is Google Adsense?

-The good news is that Adsense is the easiest way for webmasters or bloggers to start making money with their sites. After installing the ad code on your site, the Adsense spiders will crawl your site to see what all your pages are about.

Then they check their inventory of ads and put related ads next to each of your article’s marketing.

Google AdSense.

Google AdSense is currently one of the most popular advertising programs on the Internet. It provides a good chance for webmasters and site owners to monetize their traffic.

One of the advantages of AdSense is its big number of advertisers and publishers. Google acts as an intermediary between them, so another good feature of AdSense is its high level of security and safety for both publishers and advertisers.

There are many methods to monetize your website traffic, and most of them are related to advertising third-party services or products to your website visitors. Many advertising programs can help you earn money nowadays, but the most popular is Google AdSense.

One of the advantages of AdSense is its huge number of publishers and advertisers. Google acts as an intermediary between them, so another good feature of AdSense is its high level of security and safety for both advertisers and publishers.

You build an AdSense account, insert a small amount of code into your website pages –and that’s all. Google will show targeted ads on your page that are relevant to the content marketing of your website, your website visitors will start clicking those ads and you will be paid for it.

Google AdSense works on a revenue-sharing basis and cost-per-click.

It charges advertisers per ad click and publishers get roughly 68% of the click amount. Publishers’ commission heavily depends upon the competition in the niche.  The commission per click can range between $0.20 and $15. The most popular niches bring less than $1 per click to publishers.

So your main task will be making available as many clicks to those ads as possible. But do not try to cheat Google and artificially increase the number of clicks. Do not encourage your website visitors to click ads and – of course – do not click your ads yourself under any circumstances! Google has a very complicated and accurate system for preventing click fraud. when it notices some suspicious activity on your website or has any doubts about the quality of your traffic and clicks – it will suspend your account.


The amount you earn doesn’t solely depend on the cost per click value in your niche. It also depends upon how ads match your audience’s interests, where the ads are located on the page, etc. So pay attention to the content marketing of your website, its look, and feel, and test different placements within a page to find the most efficient option.

Your Revenues also depend on the amount of targeted traffic to your website. Only a very small amount of your visitors will click those ads (1-2% on average). And most of the clicks will bring you less than $1 per click. Now, you can calculate how much traffic you need to earn the amount you want. So, if you want to make money with Adsense you should have big traffic volumes. This will require a lot of work and a lot of quality and unique content.

Advantages of Google AdSense.


Adding Google AdSense to your website is easy to do.

Google AdSense provides an inexpensive technique for advertising, where advertisements can reach millions of people.

It is easy to access other sites to enhance personal knowledge of online advertising.

There’s a Pay Per Click program (PPC) built into your Income Activator Website.

Google Search Box Technology.

Google search box facility on the website is to attract more public and to enable website visitors to stay at that site for a longer duration. Whenever a visitor types a word or phrase in the search box, that site displays the search results below the search tool. Every result probably has related ad links and thus, this increases the opportunity of a customer clicking on an ad and increasing the host’s income.

Disadvantages of Google AdSense.


Google pays you a very small percentage, difficult to earn a significant amount of money.

They don’t tell you what percentage of the click revenue you received.

Google AdSense does not provide strong customer support for its users who are the publishers or online property owners. There is no direct customer support helpline. As a publisher in case, you face any issue that needs to clarify no one can confirm the particular ask and provide you answers and support. Although Google AdSense email contact is available according to reports, it takes so long to get a reply through it.

The ads posted on your page may cause a lowering of considerable loading speed.

Google AdSense would not let you know which advertiser’s ad has made you more revenue, you don’t know which ads are more clicked.

Tips for Google AdSense.


* For getting the best results, Google recommends you to use colors for your ad text and links that already exist on your site.

Your ads’ style and size are the difference between ads your visitors will notice and click, and ads they’ll skip right over. When choosing the correct ad styles, your goal should be to make them more visible.

Some things techniques are proven to drive clicks for your ads.

  • Use the same color for the background and borders as that of your page.
  • Use colors that already exist on your site, but don’t match the borders and background exactly where the ads are placed.
  • For your advertisement units, choose colors that stand out against the background of your site. This one would be the right fit if you’re using a dark background for your blog.
  • You can use MonsterInsights to understand the performance of every ad unit you use on your site and track AdSense clicks.

Google Analytics.



MonsterInsights ads tracking.

With MonsterInsights ads tracking, know how many clicks each banner ad is receiving?

Understand where your visitors give more attention to your site.

Learn how to use MonsterInsights to track AdSense clicks in Google Analytics.

Remove low-performing ad units to up the click-through rate.

  • To manage your AdSense ads easily, you may use an advertisement (ad) management plugin like AdSanity, you can insert your ads into the right location quickly and easily.

When it comes to the Place of advertisement, you must place your ads in a highly visible area of your website where your visitors pay more attention so that it attracts clicks. However, make sure that your ads are not creating a negative perception and annoying your visitors.

Top tips for earning money with AdSense.

– “Niche selection” is the key to making money with AdSense. Pick a niche that has plenty of paid advertisers using Google AdWords.

Use the free Google Keyword Planner to research keywords, look for keywords that have a suggested bid of at least £1/$1, and have a “high” competition rating.

Pick a selection of keywords under the targeted niche, then pick a range of keywords related to this sub-niche.

– Keep your content marketing distinctive and research your blog posts and website content.

– Must behave more than one type of ad unit on your site, in different sizes. Specifically, users will get to see more ads from Google’s ad inventory. And be more likely to click on one of them.

Text and image ads compete for the same space on your site in auctions. Increasing the competition may bump your earnings.

Place the ad’s code first in every page’s HTML code, it can bump your revenue. It would be the first ad Google’s AdSense Crawler will see, which means it will get the most impressions,  earning you more money and increasing its auction value.

Users are turned off for websites if they open a website and all they see are ads. Making it hard for them to read the actual content.

So, you must maintain an appropriate number of ads.

-Use Google Custom Search.

This is a good way to boost your AdSense revenue. If you use Google Custom Search as your site search. You will get a cut of any ad revenue the search generates.

-Add Link Units to Your Page.

Link units display keywords related to your users’ interests and may boost your revenue if you place them correctly. These are small units that you are allowed to place on a page in addition to the main AdSense units.

There is a multitude of tweaks you can make to increase your AdSense revenue. But in the end, it all scales down to attracting traffic and offering the best user experience imaginable.

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