What is Google AdWords?
Google AdWords is a pay-per-click advertising program by Google.
it is Google’s advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks,
-advertisers can promote their services and website products on Google.com’s search results in the “sponsored links” section. Quality and relevant keyword buy and text will give you a competitive edge over your competitors. And with AdWords, Set your daily budget and the amount you’re willing to pay for a click. You only pay when someone clicks on your ad. and you can change your campaigns at any time. There are no commitments or spending requirements of any kind.
What are Google Ads keywords?
Keywords in AdWords are the phrases and words that advertisers bid on, in hopes that their advertisements will appear on the search engine optimization results page (SERP) when people are searching for those products or services.
Case in point, if you sell shoes online, you might bid on keywords like “Nike sneakers” and “penny loafers.” Keyword research is the process of using tools and data to determine which keywords are most likely to drive relevant traffic to your site and your ads.
What is an ad group in Google AdWords? How do ad groups work?
An ad group is a container for your keywords, AdWords advertisements, and landing pages.
Google tends to reward advertisers who generate AdWords campaigns with tightly structured ad groups.
It’s important not to dump all your keywords into the same ad group, but to control your keywords into themes.
Steps of work Google Adwords
1 — Create an AdWords Account
create your as easy account, you can now click “Create your first campaign.”
2 — Choose your Campaign Type and Name
The best way you get started for now is to select “Search Network only” as the campaign type and then assign the appropriate name to your campaign.
3 — Where do you want your advertising to show geographically?
“Google AdWords” allows you to target specific geographic locations with your keywords. This way you can get better and refined quality results when users finally click your ads and are redirected to your website. You can select whole states, countries, parts of countries, provinces, or and even cities. It is also possible to set a radius of an estimated number of miles or kilometers around your specific business address. Select “Let me choose” and then set the most favorable area for your needs.
4 — Select your “Daily Budget” and “Bid Strategy”
The next step is to choose which bid strategy you will use along with your desired daily budget. Change from default strategy and choose “I’ll manually set my bids for clicks.” By choosing to set your bids manually, you will have more control over your PPC campaign, and it also helps you gain a deeper understanding of Google AdWords.
The daily budget refers to the maximum number that you authorize Google to charge you every day. You will likely hit the maximum value on most days. There are several payment options to choose from including, manual payments before your PPC automatic payments or ads show. Some businesses can even take advantage of Google’s monthly invoicing credit line.
When determining your daily budget, set a reasonable amount that your bank account will not get emptied if you, unfortunately, mess up your Google AdWords campaign. You can come back and increase it later, but it is crucial that you start small and then work your budget up once you are more comfortable with the AdWords operation and you have also increased your experience in choosing the right keywords.
5 — Ad Extensions
advertisement extensions refer to an ad format type that shows additional information about your business by extending the ads. They help in two paths including providing improved visibility and adding more value by enhancing your CTR or click-through rate. Examples of ad extensions that you can mix your Google AdWords campaign include things like getting directions for placing a call.
6 — Create Your First PPC Ad
You are now ready to create your first ad.
It is necessary to note that more people usually click on adverts on search engine results pages when the main headline incorporates the keyword they are searching on. So, it is good practice to use keywords when writing your headline when possible.
Moreover, it also makes it relevant but catchy to attract the audience to click the link and remember that you only have 25 characters to use here. A good quality ad will result in a higher conversion rate and more leads.
In majority markets, it is highly recommended to state benefits on the 2nd line along with an offer or feature on the 3rd line.
Then you can test the most effective combination that has the best conversions.
Finally, put your URL in the final line of the ad.
7 — Fill in Your Chosen Keywords
You need to have done the necessary research to determine the correct keywords for your campaign. In this step, you are just filling in the chosen keywords into the keyword section. When you are just getting started with Google AdWords, it is not recommended to just fill in hundreds or thousands of search terms.
on second thoughts, start with several important ones that are most relevant to the service or product you are advertising, and then gradually build from there.
8 — Maximum CPC or Default Bid
This is the maximum amount per click that you are bidding for each keyword. Remember that each keyword is hypothetically a unique market, and this means that all your major keywords will require their prices. Google will enable you to set the individual bids for each keyword later on. If you want to know the best bid tactics for you, just read Adwords’ help page about it. If you are paying a low budget, it is better to start by bidding on cheaper keywords to ensure that your ads are seen by the highest number of people. If you go after some of the highly-priced keywords, you will probably exhaust your marketing funds very quickly as well as the fact that your adverts are only going to be seen a few times during the day instead of the entire day.
9 — Review the Ad
The next step in setting up your Google AdWords campaign is to review the whole ad and your keywords, in general, to ensure that everything is okay.
Check your CPC and ensure you are getting the page positions you want. Finally, also check the amount you sent for your daily budget and ensure that you do not unknowingly drain your business or personal bank account.
Step 10 — Enter your Payment Information
This is the last step, and your ads will immediately be visible once you have confirmed your billing information. Now, you are set to go!
Follow these simple steps, and you will be on your track to creating your first successful Google AdWords campaign. but remember to keep things simple without using too many keywords and ensure you write a compelling ad that attracts potential visitors.
Cost Per Click (CPC) is the amount an advertiser pays each time someone clicks on their AdWords ad.
Costs are determined by your Quality Score, your maximum bid, and the competitiveness of your keyword.
The advertisement rank According to Quality Score
-Google’s Quality score has become more and more valuable as the average quality score has changed from 7 to 5.
The ad rank is how high on the page the advertisement will be displayed. Quality Score is determined by the relevance and usefulness to the searcher.
Actual Cost Per Click (CPC)
Actual Cost Per Click is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies depending on the other advertisers in the auction and is always lower than the maximum bidding price.
The actual CPC is determined by dividing the ad rank of the competitor below them by quality score plus $.01.
cost per mille bidding
CPM is based on impressions and can be used alongside CPC.
cost per click vs. CPM
CPC is the cost of an advertisement based on how many clicks it receives.
cost per mille is the cost of an advertisement based on how many impressions it picks up. Both methods can be used simultaneously.
What is ad relevance in AdWords?
-Ad Success is a measure of how much your keywords match the message of your ads and landing pages and how related the keyword you’re bidding on is to your advertisements.
Higher ad and keyword relations can improve your click-through rates and Quality Scores.
Google AdWords is one of the most important different strategies to market your business.
It helps understand how it works, the benefits and help business owners determine whether or they should be implementing this digital marketing tool.