Keywords

What is the Keywords

Keywords

What are Keywords?

Every search is done using a Keyword

A keyword is a specific word or phrase that describes the contents of a Web page.

Keywords are planned to act as shortcuts that sum up an entire page.

As a content creator and website owner, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

-Importance of Keywords

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your purpose in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (explanation, among other things, the ones you choose to include in your content) will determine what kind of traffic you get.

Keywords are great to deal with your audience as they are about your content because you might describe what you offer in a slightly different way than some people ask for it. To create content that drives visitors to your site and ranks well organically, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your keyword research with a tool like Keyword Explorer.

Keywords in text message marketing refer to unique terms, which can include letters and/or numbers, used for communicating between you and your clients or customers.

The keywords are linked with a short code, which is a five or six-digit phone number the customer uses to text the word or phrase to you.

How to analyze your competition? (in 15 minutes or less)

The first step, install the free Ahrefs SEO Toolbar and do a quick search for your primary keyword.

Launch the extension by clicking the icon in your browser bar (make sure it’s light blue):

Ahrefs SEO Toolbar

Click the gear icon to configure which Ahrefs metrics get pulled into the SERPs.

get back over to the search results and you should see all the domain and page-level metrics showing below each search result.

The Ahrefs Toolbar shows:

  • URL rating
  • Domain Rating
  • Rank
  • Backlinks
  • Referring Domains
  • Estimated Organic Search Traffic
  • Ranking Keywords
  • Each of these metrics helps get a top-level view of the organic traffic potential and difficulty to rank for a given search term.

How to choose keywords

1. Know your audience

Identify your target audience and put yourself into the place of a customer when you create your initial list.

This may be the most important part of keyword research.

Understanding the subjects that are important to customers is the first step to narrowing down the keywords that are most likely to draw them to your site.

2.Use research tools

Use Google AdWords Keyword Tool to research your potential target keywords. With these tools, you can gather trends and data on keyword volume, keyword competition, similar keywords and more.

For example:

Names (Names of scientists, people, etc. involved in the story)

Locations (Town, city, country, etc.)

Years or dates (1978, 12th Oct 1982, etc.)

Figures (1.2 million, 20000, etc.)

You may mark any word or phrase which is capitalized e.g. titles of books, event names, etc.

3.Use different variations

There are lots of keyword research tools out there designed to help marketers select effective keywords, and many of them are 100% free. For example,” Ubersuggest” is a good keyword suggestion tool and an excellent asset for any SEO content strategy. Marketers can just type in a generic keyword (“sales training”), and the tool will return a vast list of potential phrase variations to consider (“sales training tips”, “sales training certifications”, etc.).

Using relevant phrase variations will help marketers expand their keyword portfolios.

4. Study the competition

Create a list of your main competitors and go to their websites to see what keywords they are targeting. View their metatags and read their content to help identify the keywords they are targeting. Looking at your competitor’s keywords will not only help you see what you could be forgetting but also help widen your list of ideas.

5.Let keywords indicate the content

Once a keyword list has been building, marketers can review it to identify opportunities for fresh content ideas. With this path, everything that is created will have a target phrase from the beginning, removing the need to scramble for keywords later on.

6. Analyze the results

After choosing your keywords don’t forget to monitor them and analyze the results. There are often trending phrases or keywords, along with new keywords your competitors may be using.

Don’t forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts and your website’s content. The more keywords you use within your content, the easier it will be for your target audience to find you.

You can use the free keyword finder tool to get keyword ideas including:

– find high-volume keywords in your industry or niche -Popular keywords.

-AdWords keywords – find high-volume, low-competition keywords that your competitors haven’t discovered to use in your Google ad campaigns.

-Long-tail keywords – get long-tail keyword queries that are less costly easier to rank for and to bid on.

-PPC keywords – research keywords to use in your PPC campaigns.

-SEO keywords – export SEO keywords to help your site rank on more organic searches.

7.Keyword tool

The Free Keyword Tool is easy, accurate and fast to use

Our free keyword suggestion tool provides accurate and comprehensive keyword suggestions, search volume, and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.

How does Keyword Tool work?

Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate a huge number of relevant long-tail keywords for any topic.

Google Autocomplete is a characteristic used in Google Search. Its basis is to speed up the searches performed by users on Google.

The search terms suggested by Google Autocomplete are selected depend on many different factors. One of them is how often users were searching for a particular search term in the past.

Keyword Tool helps you enroll in Google Suggest for keyword research. It extracts Google keyword suggestions and presents it to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool appends and prepends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. The best part, all of it happens in a split of a second!

Using Keyword Tool, you can choose a specific Google one out of 83 languages and domain out of 192 supported domains that will be used to produce keyword suggestions.

The free version of the Keyword Tool can generate up to 750 keywords from Google autocomplete in seconds.

The advanced version of Keyword Tool, Keyword Tool Pro, provides on average two times more keywords in comparison to the free version and offers a handful of other useful features. You can find more information about Keyword Tool Pro and subscribe to this page.

You can quickly find and analyze thousands of relevant long-tail keywords with a paid or free version of Keyword Tool and use them for content creation, search engine optimization, pay-per-click advertising or other marketing activities.

Keyword Planner – is a tool created for advertisers and is not meant for SEO or content creation. Yes, it does contain valuable data about keywords such as competition, average monthly searches, suggested bid, etc.

But, concurrently, it will hide profitable long-tail keywords with thousands of monthly searches that can be used to create content for your website.

Some digital marketing professionals think that it is done on purpose and helps Google to increase the competition and CPC for a limited number of keywords.

Don’t  Spam!

Find out which are the most searched words in your niche, then include them in your blog as much as possible, but don’t do it arbitrarily. That’s called “keyword spamming” and you don’t want to go down that road. No one will like you, especially the search engines who you’re technically “spamming” by doing it. And that’s not something you need to be doing anyway. Just do your best, write your blog with those words in mind, and you’ll be all set for success.

Pro Tip: A very helpful strategy we use is to do your keyword research for your niche upfront, find your most valuable keywords (in the right form: singular, plural, etc.) and keep track of all of them in a spreadsheet (complete with the number of views per day). That way you can always refer to this again.

And you will refer to it later – and you will update it later… but it’s important to have a strong starting point to build on.

Keyword Tool is the best alternative to Google Keyword Planner for SEO and content marketing as it does not hide popular keywords that can be used to create content for your website.

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