What are LinkedIn Advertising ?
Ads on LinkedIn is one of the most effective forms of social media marketing.
-LinkedIn Ads is giving you a chance and an edge to connect with audience members who may be more interested to keep scrolling past when they’re scrolling through their Facebook feeds and see your ad, but who are happy to engage when they’re in a business mindset.
-they are also for universities, nonprofits, and most other types of organizations can also use this ad platform for specific aims to great success, including finding the right applicant for a job opening.
if you’re a B2B marketer, you already know that LinkedIn ads have become a necessary tool both for looking for new leads.
LinkedIn Ads has several unique advantages that put it in a class of its own. Depending on marketing goals and your business, it might be just a good channel to help your business attract customers and grow.
LinkedIn Ads is a powerful tool for marketing any product, brand or service to small businesses and business professionals. LinkedIn Ads is the official name of the business network’s advertising product, which is a self-service tool allowing anyone to place and create an ad on the network’s website at linkedin.com.
One cause of this form of marketing is fairly powerful is that LinkedIn advertising allows marketers to target their messages to particular business audiences on the network, such as people with a job function or specific job title, or those who live in a certain geographic region. Advertising can also be targeted based on company size or name and demographic factors such as gender and age.
Benefits of LinkedIn Advertising
Reach a Professional Audience
the most publicized difference between LinkedIn and other social networks is its audience.
Users on the network have a higher income, skew older, more educated, and than those on almost all other platforms.
Define your target audience
With LinkedIn, you can target by job title, location, industry, skills, years of experience, interests, level of education and more.
So you can reach a much more selective audience that has more of an opportunity of purchasing your product or service than just putting your advertisement into a pool of general users.
You can design your ads,
define your audience, define bids for specific campaigns, and measure your success through the impressions, the number of clicks, and conversions your campaign produces.
LinkedIn has the best B2B targeting of any platform.
the moment that you learn how to use it effectively, you can make the high-quality leads that your sales.
You can reach high-value audiences.
LinkedIn member demographics skew higher for both job responsibility and salaries compared with memberships of other social networks. It’s also easier to reach top decision-makers. Not only can you target an upper-level manager in need of your business solution, but you can also target the C-suite executive that has to sign off on it.
The disadvantage of LinkedIn Advertising
Higher CPC Pricing
LinkedIn Ads are expensive.
Because LinkedIn gives B2B content marketers access to a high-value audience through granular targeting, ads on the channel comes at a premium price. The average CPC is estimated at around $6 according to Contently while LinkedIn notes a minimum daily budget for campaigns of $10. That’s in contrast to Facebook’s estimated CPC of $0.50 and a daily minimum of as little as $1.
You must learn how to use it effectively, even you don’t lose your money.
How to Create Ads on LinkedIn?
It’s easy to create and manage an ad campaign on LinkedIn.
Name your Advertising Campaign: This name is internal and not seen by the public, so it can be whatever you like.
Its goal is to let you group a bunch of ads into one setting, up to 15 per campaign. So try to describe the purpose of each ad cluster when you create your ad campaign name.
Advertising Text, Title, and Photo: Similar to Google AdWords, you write 2 lines of text (up to 75 characters) and a title (up to 25 characters.) different from AdWords, you can add an image, a square measuring 50 pixels by 50 pixels.
-Destination URL This is where people will go when they click on your Advertising.
It can be a special landing page on your company’s site or to one of your social media pages if you’re trying to build followers or likes.
Choose Your Ad Audience Finally, you’ll choose whom you want to see your ads. Your choices include targeting specific job titles, geography companies, and demographics of users on the LinkedIn network. Another option is outside of the network, through the “LinkedIn Audience Network,” a collection of media websites that includes big-name news websites.
There’s also an option to create LinkedIn video ads, which lets you incorporate a YouTube video into your ad.
You have to create a business account.
-It’s easy to create a business ad account.
Once you create a business ad account, you’ll be able to add other people to the “business” side of your LinkedIn account and assign them appropriate roles, including full “admin” rights, or a “standard” role that allows the person to create and edit ad campaigns. There’s also a “viewer” role allowing people to view your ad metrics but not create or edit ads. Other roles include “billing contact” who can change the billing information for the account and a “campaign contact” who receives emails about the ads.
Sign in and go to the LinkedIn Ad dashboard and look for your name at the upper right. It should say ” and” next to your name, meaning you’re signed in to your account. Click the down arrow and select “Create a business account.”
A pop-up form will appear asking you for 2 pieces of info.
it wants the name of the company that will be tied to this business account. Enter the company name. You’ll need to create a new company page on LinkedIn if your company isn’t already listed. If the company already exists in the database, its name should appear as you type the name. Selecting the company name and clicking “create” means you are confirming that you’re authorized to conduct business on behalf of that company.
in the popup form, you must tell it what name you want to use for this business on your ad account management tools. Here you can enter a shortened version if it’s easier.
Advertising with many other online ad products, LinkedIn gives you a choice of whether you want your pricing to be based on the number of clicks your ad receives or how many times it is shown. The two types typically are called “CPC” or “click-throughs”, and “impressions.
Some businesses use click-throughs initially to test the effectiveness of particular ads, and then turn to impression-based pricing once they’ve found that an ad is working and getting a decent amount of clicks.
You’ll set a different pricing level based on whether you’re using click-throughs or impressions. If it’s clicked, you’ll “bid” or set a maximum amount you’re willing to pay for each click, along with a daily total budget, the maximum you’re willing to spend (must be at least $10 a day.)
If you choose impression-based pricing, the cost will be a fixed amount per 1,000 showings of your ads.
The minimums are $10 a day for cost-per-click ads, and $2 per click on each ad, or $2-per-thousand impressions.