What is Personal Brand?

Your Personal Brand is how you promote yourself. and the practice of digital marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. and It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your behavior, spoken and unspoken words, and attitudes.

-You use your personal branding to differentiate yourself from other people.  you can tie your personal branding in with your business in ways no corporate branding can succeed.

Why is Personal Branding Important?

Your personal brand can be vital to you professionally. It allows you to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even public people they have never met personally.

and It is how you present yourself to current and potential clients. It allows you to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.

You need to create a strong personal brand if you want to be considered influential. Your personal brand helps you stand out from everybody else. You can use your personal brand to demonstrate your knowledge and skills in your areas of expertise.

This is particularly evident at election time. While many people seek out candidates’ views on issues important to them, other voters have less interest in the process. Instead, they vote for a name they recognize. It comes as no surprise that candidates with strong personal brands succeed in politics, regardless of their political views or beliefs.

Millennials, in particular, have a distrust of advertising. 84% of millennials trust neither the advertisements nor the brands that create them. Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much.

This has meant a major rethink about how businesses market themselves. Indeed this is one of the reasons why influencer marketing has become so successful over recent years.

How to do a personal brand?

When people say, “I want to build a personal brand,” the first thing they think about is numbers. The number of Twitter followers. The number of Facebook Likes. The number of blog subscribers.

Those are very poor metrics for building a meaningful personal brand.

Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry.

You become a thought leader and an influencer.

-Building a personal brand takes a lot of work, but if you are ready to dive in, here’s the overview you need:

Step 1: Figure out what you are good at, and what you want to do to make a living.

The first step is acknowledging what you like doing–because if you don’t like doing it, chances are you won’t take it very seriously, and if you aren’t willing to take it seriously and be good at it, then why even bother?

Once you know what you like doing, you need to commit to being as great at that thing as you possibly can be. This has nothing to do with being competitive (even though I think competition is a great motivator). This has to do with realizing that whatever you like doing, a million other people like doing too–and they are all ready to take your position, should you start slacking.

Commit to becoming a thought leader in the thing you love doing.

Step 2: Find your social platform.

The biggest problem most people make right out the gate is they rush into building a website for themselves, or spend hours trying to come up with how they are going to brand themselves.

None of it matters. Not yet.

The importance now is that you start owning your craft, and providing value to people in the public domain. Everything stems from there.

Find a platform that is good for your interest, and start creating the best content you possibly can.  Make foodie videos on Instagram. Motivational speaker? Facebook video your face off. Digital marketing specialist?

Step 3: Collaborate.

Next, create as many relationships as you can with other thought leaders within your niche. This will help grow your social following and open so many doors for you.

Create content marketing together and trade audiences. each one wins, everyone grows, and you’ll make some awesome connections and friends in the process.

Step 4: Build your website/email list.

The time you have a significant following on social media it’s time to build your website. Start with something simple like” Squarespace or Wix”

Your website should be the final value-added to readers.  you give them all the value in the world on your website and you attract their attention on social media.

A win/win here is for you to offer specialized content in exchange for their email–a free download, a trial code to a program, etc. gives you the ability to give them even more value over the long term, and Something that will provide them value.

Step 5: Launch your own products.

And finally, the incentive for launching your own products, far more than monetarily, is the credibility it gives you. now business cards are books, courses, and products that speak on your behalf and your knowledge. These are intended to open the chance to other thought leaders in your industry, and tangential industries, so that you can (go back to Steps 2 and 3) continue building your social followings, collaborating, and engaging with new influencers and their audiences.

 

Naming your Brand.

The naming of the brand is a descriptive name for describing your business.

So, they must position the brands to make it easier for consumers to identify their products and services and when to choose them.

Naming your branding is so important. The brand naming process It’s not just sharing ideas with your partners.

Naming your brand whether it’s your company, products, or services is a decision that can shape the future and trajectory of your business.

Top Tips for Naming your Brand.

1. Keep your name simple.

You want your customers to be able to pronounce and remember your name, encouraging their friends or family to look it up on social media or online. We’ve all come across a brand name or business that we have no idea how to pronounce. These names are very difficult to remember.

Building branding awareness and recognition are hard – make it easier and reduce your digital marketing expenditure with a simple name.

Don’t be obscure when naming your startup.

A witty brand can be very appealing to the right audience. But, when it comes to a name, don’t go for an obscure metaphor that only a handful of your target audience will be able to recall quickly. A difficult name means that you may be losing a potential sale from a referral, negatively affecting your bottom line.

2. Make sure it’s easy to spell.

Put yourself into the minds of consumers.

Let’s say they hear your brand name somewhere. Whether it’s on TV, on the radio, or in a conversation. Next, they search for it online, but can’t find you because they don’t know the spelling – it’s too complicated.

Stick with names that are spelled how they sound.

Even if they see your oddly spelled brand name written somewhere, they may not remember how to spell it when they look for it.

3. Keep your target audience in mind.

Your target market should be at the front of your mind when brainstorming names. You want a name that your target audience will love to use – don’t get caught in the trap of trying to appeal to everyone. Tailor your name to fit your target market’s desires and personality. Designing your name to speak directly to your target market will have a significant impact on the success of your company.

4. Use a name that has meaning to it and conveys a benefit.

If you heard it you’d know the right method what it is. Also, make sure the name isn’t too generic.

5. Be Descriptive.

The first step most people start when they have to name a product is to simply create a name that describes what the product does.

6. Conduct a thorough Internet search.

when you have determined a name you like, do a web search on the name. be sure, that you will find that someone else is already using that business name. While that won’t be a total showstopper, it should give you pause.

7. Get the .com domain name.

My good preference is that you secure the “.com” domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions. Customers tend to line a .com name with a more established business. certainly, someone will already own your desired .com name.

Also be sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest.

8. Use a name that conveys some meaning.

Perfectly, you want the business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? While meaningless names like “Google,” “Zappos” or“Yahoo,” have some appeal due to their catchiness, these kinds of names will cost you a lot more to the brand.

9. Get feedback on the name.

find out with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make.

     10. Create an Acronym or Use Initials or Numbers.

Acronyms and initials are short, but they don’t say much on their own. For that reason, you need to exercise caution when you use an acronym or initials in your product name. It typically takes longer to develop brand comprehension and recognition with a name filled with numbers and letters that is difficult to remember. many companies have achieved great success in launching products with names that use numbers and letters.

Be sure that the name doesn’t have any negative connotations.