Digital Marketing is impossible without great content. Content Marketing is a marketing technique of distributing and creating valuable, relevant, and consistent content. To attract and acquire a clearly defined audience – to drive profitable customer action. Useful content should be the basis of your digital marketing. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you...
Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that gives a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves...
Marketing Research is the systematic collection, analysis, and interpretation of data on the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research activities carried on...
Every search is done using a Keywords Keywords are a specific word or phrase that describes the contents of a Web page. The keyword is planned to act as shortcuts that sum up an entire page. As a content creator and website owner, you want the keyword on your page to be relevant. What people are searching for so they have a...
Your Personal Brand is how you promote yourself. and the practice of digital marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. and It is the...
Video Marketing is a recent study that found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video for that product. Video helps you connect with your audience. Today, so much of a company’s digital marketing efforts are designed to help build confidence. Video is the bridge that links what...
