Market research is the process of collecting, analyzing, and interpreting information about your business's buyers' personas, target audience insights, and their location, what's trending in your industry, the needs of your business's target market, and the industry as a whole. There are some incentives that encourage you to implement Market research: 1- determine the feasibility of new business opportunities. 2- Improve your...
The Digital Marketing funnel is an old marketing concept used to track the customer life cycle. In its simplest form, it’s described as four stages: awareness, interest, desire, and action. And it encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels. such as search engines, social media, email marketing, and other websites to connect with current...
Article Marketing is a type of advertising in which businesses write articles and then strategically placed them on the internet. Articles need to be about topics relevant to your industry. Once written, they’re usually distributed to news outlets, article banks, forums, PR sites, and article submission sites. “Advantages of article marketing” There are many advantages to using article marketing such as: Increasing branding...
Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that gives a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves...
Marketing Research is the systematic collection, analysis, and interpretation of data on the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research activities carried on...
Your Personal Brand is how you promote yourself. and the practice of digital marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. and It is the...
-Business Blogging is a digital marketing strategy that uses blogging to get your business more online visibility. and it is One of the most effective ways to build branding awareness while providing relevant and useful content marketing to your target audience is through consistent blogging. - Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance...
