Market research is the process of collecting, analyzing, and interpreting information about your business's buyers' personas, target audience insights, and their location, what's trending in your industry, the needs of your business's target market, and the industry as a whole. There are some incentives that encourage you to implement Market research: 1- determine the feasibility of new business opportunities. 2- Improve your...
The Digital Marketing funnel is an old marketing concept used to track the customer life cycle. In its simplest form, it’s described as four stages: awareness, interest, desire, and action. And it encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels. such as search engines, social media, email marketing, and other websites to connect with current...
The Branding process involved creating a unique name and image for a product in the consumers' minds, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. It is one of the most important aspects of any business, large or small, retail, or B2B....
Email Marketing is old and not something new, and the most important tool is E-Mail. Email marketing is one of the best types of Internet marketing in the year 2019. Which provides good results and profits for all website owners and e-shops. The use of email to promote services or products. But a better email marketing definition is the use of...
CRM varies greatly from the traditional transactional digital marketing approach that focuses on increasing individual sale numbers while companies' relationship marketing seeks to benefit from word-of-mouth promotion to create strong customer connections, which may be emotional, to their brand to promote customer loyalty value. Companies utilizing the Customer relationship marketing (CRM) strategy develop long-term relationships with customers and develop brand...
Conversational Marketing revolves around talking to people. It's a conversation that prioritizes the consumer can focus on a product, service, or particular pain point. Those conversations allow branding to market themselves in a more meaningful, impactful manner. It hinges on the belief that selling is easier when a business has a good relationship with its target audience. Ultimately, consumers feel a need...
Digital Marketing is impossible without great content. Content Marketing is a marketing technique of distributing and creating valuable, relevant, and consistent content. To attract and acquire a clearly defined audience – to drive profitable customer action. Useful content should be the basis of your digital marketing. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you...
Google AdWords is a pay-per-click advertising program by Google. it is Google's advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks. -advertisers can promote their services and website products on Google.com's search results in the "sponsored links" section. Quality and relevant keyword buy...
Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that gives a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves...
Marketing Research is the systematic collection, analysis, and interpretation of data on the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research activities carried on...
