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Customer Relationship Marketing

What is Customer Relationship Marketing (CRM)?

CRM varies greatly from the traditional transactional digital marketing approach that focuses on increasing individual sale numbers while companies' relationship marketing seeks to benefit from word-of-mouth promotion to create strong customer connections, which may be emotional, to their brand to promote customer loyalty value. Companies utilizing the Customer relationship marketing (CRM) strategy develop long-term relationships with customers and develop brand...

What is the customer value proposition?

What is Customer Value Proposition?

Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that gives a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves...

What is Marketing Research?

What is Marketing Research?

Marketing Research is the systematic collection, analysis, and interpretation of data on the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research activities carried on...