Tag - Market Research Definition

What is Marketing Research?

What is Market research?

Market research is the process of collecting, analyzing, and interpreting information about your business's buyers' personas, target audience, and their location, what's trending in your industry, the needs of your business's target market, and the industry as a whole. There are some incentives that encourage you to implement Market research: 1- determine the feasibility of new business opportunities. 2- Improve your current...

What is Marketing Research?

What is Marketing Research?

Marketing Research is the systematic collection, analysis, and interpretation of data on the marketing conditions. and that links the customers, producers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; evaluate marketing actions; monitor marketing performance; improve understanding of marketing. It is the inclusive term that embraces all research activities carried on...