Video Marketing.. YouTube Channel

Video Marketing is a recent study that found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video for that product.

Video helps you connect with your audience. Today, so much of a company’s digital marketing efforts are designed to help build confidence.

Video is the bridge that links what you say to who you are, allowing customers to peer behind the curtain and get to know your branding.

Video is an SEO gold mine, helping build backlinks to your site, boosting shares and likes (which can affect search rankings), and driving traffic to your site.

And not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag them with keyphrases.

Videos boost help to save information. If your customers hear something only, they’re likely to retain about 10% of that information three days later; but, if what they hear is accompanied by relevant imagery, they’ll retain an average of 65% of that information three days later.

– In 2017, video content will account for an estimated 74% of all online traffic. Your customers like video. Would-be customers also love video, which means good video marketing can attract new visitors.

– Email marketing subject lines that include the word “video” see a 19% increase in open rates and a 65% boost in click-throughs.

– Four times as many customers would prefer to watch a  video for the product than reading product descriptions.

After watching a video, customers are 64-85% more likely to make a purchase.

– The biggest challenges of video marketing in 2017 are strategic: How to build an effective and solid video marketing strategy, how to create engaging videos that get shared, and how to create content marketing that people want to consume.

additionally, to this, video content marketers need to have a solid understanding of metrics, how they mention a video’s success and areas for improvement.

Best Practices for Video Marketing

From this defiance, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from digital marketing sight, your videos must also align with your sales funnel.

What is the purpose of each video? Who is the audience? How does the video further your marketing goals?

Overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.

YouTube is considered one of the most important video marketing.

With over 2 billion views a day, YouTube is the second most visited site in the world.

YouTube is primarily a platform to share short videos with people. But over the years it has grown into an extremely powerful tool.

It is a fundamental tool for any business or individual looking to reach a large number of people. The fact that it is easy to use, and provides a brilliant platform for communication adds to its appeal.

YouTube is one of the best possible tools for starting a business and profitable to make sure that people see your branding or product.

Benefits of youtube channel.

1. Give your audience more content.

One really good reason to add video and a YouTube channel to your site is to give the audience more content marketing. When people get a lot of good content that is solving their problems, they stay longer on your site and like to come back and visit more often. We have seen lots of engagement that we wouldn’t have otherwise seen without the added video channel.

2. Increase your brand visibility.

If you are unable to make a video regarding your business due to time constraints or lack of good content, then there are other methods. You can simply go, rate, and comment on relevant videos. You can also share some good videos on your channel. Simply by doing this, you are making your branding more visible and in touch with other users.

3. Video content can prove your value to potential customers.

Whether your business provides a sells products or, services having related content that solves your market’s problems is important.  No importance what your industry is, you face competition; if you can solve your potential customers’ immediate problems through expert advice or demonstration videos, then they are more likely to see you as a resource and a trustworthy entity. This applies to text-based content, too, but you can post your videos on both your site and YouTube.

4. Sharing is made easy.

you may have people located at remote locations. It might not be possible for you to share all the material with them. YouTube can be a good way to share presentations or something similar to these remote employees.

5. It’s a great way of demonstrating your products and displaying your brand.

YouTube content creators pay a great deal of attention to even the backgrounds of their videos, and that’s because they display crucial context for the video. Use your YouTube videos to show your logo behind an expert, demonstrate how your products work in different applications, and  How content especially benefits from being in video form.

6. Saving Money.

One of the most important factors in any digital marketing campaign is money. Conventional methods like advertising on television or in newspapers require a lot of money, but YouTube allows you to upload your videos completely free. From setting up your channel to analyzing the traffic on your video, it costs you nothing.

7. Increase your site’s traffic.

YouTube also allows you to insert links into your videos. By doing this you can channel traffic from your YouTube video to your site. Search motor also indexes these videos, and video results are comparatively lesser than text results. This increases the chances of a person finding your business video through a search.

8. Get feedback.

It can be a great tool to find out the response that the product might get. You simply have to put up the video of your prototype. There is no better place to get an analysis of your product.

Tips for building your YouTube channel.

1. Invest in Concepts and Ideas, Not Equipment.

Create a great idea and a good concept for your channel.

Start by writing down 50 to 100 ideas for videos. Think deeply about the titles of these videos. Type them into YouTube’s search box to see what comes up. See what your competitors are doing. See what hobbyists are doing. Find out where they’re falling short and devise a way to create better content.

2. Chose the video title well with Search Engines optimization.

The same SEO techniques that you’re using on your web pages put your video titles. Include a keyword, but be sure the title is attractive to a human.

Also, the first two lines of your video’s description are usually shown on YouTube’s search results.

3. Associate your domain name with your YouTube channel.

link your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your branding or terms relating to the services you offer.

4. Ask Viewers to Subscribe to Your Channel Everywhere You Can.

At the end of your videos, tell your viewers to subscribe to your channel. One common technique is to create an “end slate” for every one of your videos where you ask viewers to subscribe to your channel and to check out some of your other videos.

On Facebook, tell your followers to subscribe to your channel. Do the same on Instagram and Twitter. Do this on your website, You’re creating wonderful content so tell your viewers how to get more of it.

    5. Create awesome visuals for your channel and videos.

You need two types of YouTube channel art.

– A YouTube banner for your channel, like Trip Advisors below.

Tripadvisor Youtube Banner

– And custom thumbnails for all the videos you publish.

Digital Marketing Tips Youtube Thumbnail

6. Post new videos more frequently.

7. Create a video series to encourage binge-watching and get more people to come back for more.

8. Optimize your videos for the YouTube search engine to reach a wider audience.

9. Encourage engagement with viewers and subscribers to help grow your channel.