What is Master Video Marketing on Social Media?
Master Video Marketing on Social Media platforms is a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. Businesses have already started to pick up on this and many of them are using social media platforms to their advantage.
Video marketing means sharing videos about your branding anywhere online, whether on social media, your site, or via email.
Why is video marketing on social media very important?
As an entrepreneur or a social media professional– you know you need to incorporate video into your social media marketing strategy.
And if you’re still not sold on video marketing, there’s no shortage of statistics to convince you of its potency.
_Video drives 41% more organic traffic and generates 49% more revenue.
_64% of people are more likely to make a purchase online after watching a video.
-54% of people need more videos from brands they follow.
_Video marketing produces 66% more qualified leads per year.
We don’t want to get bogged down by statistics, so when we talk about video marketing on social media, there’s only one number you need to remember: 1200%. That’s how many more shares video content gets on social media, compared to text and images combined!
Planning your video marketing strategy will allow you to develop effective content and make your campaign that much more successful.
What exactly is the planning stage?
Audience research, compiling ideas, content planning, and budget distribution. Producing a high-quality video is no easy task, but planning makes it a lot easier.
A good example of a well-planned strategy is the retargeting campaign of American Swiss.
The company targeted women on Facebook to choose the ring of their dreams and send it to their loved ones via targeted short video ads. As a result, more than 3000 women shared a ring, and 89% of their boyfriends visited the site.
The single most important strategy in content marketing today is video. Whether it’s a video on Facebook, Snapchat, Twitter, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
Do you have a step-by-step guide for creating effective video content?
The first thing to do is just break through the BS. The first thing that people need to do is that you understand that their consumer is intelligent. Lots of businesses when they’re producing marketing content and video, just forget that there’s a lot of variance in actual stuff out there and consumers are becoming more and more switched on. I think especially consumers can Know the BS a mile off now so it’s important that you keep it real. Keep it real, But make sure that you’re adding value. If we just go to the internet to talk about your business and what you do, that’s great and you might get excited about that, but is anybody else? People don’t always care about what you’re doing. It’s how what you’re doing is going to add value to me. So it’s always about adding real value.
And secondly, it’s really important when people are marketing their company to remember that they’re not always their customers and what might interest you and what you might think are your unique selling points aren’t always the things that your customers are going to want to know about. So asking questions… Remember, when I first started my YouTube channel about five years ago, before I created any content, I jumped onto social media platforms and started asking people:
what do you want to know?
Like, how can I help you?
And then I created the first 12 months of content that I created, which was all based on what people had asked for. So I think that’s important. As a sample, in the recruitment space, that’s where I live, when you are promoting yourself, maybe as an employer of choice, it’s not just the case of this is what we’re doing, this is how huge our business is, this is where our office is. It might be a case of well, let’s introduce some of the people that work for us. Let’s find out what they like about our business. Let’s take a video of them in the club next door cause this is where we go every Friday after work. And just keeping it real, really real but making sure you’re adding value.
What are some of the mistakes to avoid with video marketing?
Some of the mistakes I would say is that people make them too salty, I think, firstly. Oh, we’re just going to make a video and pretend we’re just adding value but there’s a massive, massive sales message through there. I think that there are a lot of people that are doing that and making it obvious. And I think a lot of people aren’t authentic enough so I think that possibly the thing to be something that they’re not.
And I think a lot of people with video marketing tend to make them too long. I think sometimes with video, there’s a certain attention span that you have to keep some of this attention so get that hook in really, really quickly.
Or they’re making brilliant content but they’re not sharing it, or they’re not using techniques, or they’re thinking, “Well, I’ve got this wicked video and it’s great.” And it could be, it could be wonderful but then they just stick it on the homepage of their website but they’re not integrating that into their entire digital marketing, their entire marketing strategies. You know, the wider social media strategy, how you can get people to view it.
The Top Video Platforms to Consider:
YouTube [desktop and mobile]
- Over a billion users worldwide.
- Hundreds of millions of hours of video are watched every day.
- Demographics is broad covering primarily 18 to 49-year-olds.
- the maximum length of a video posted is 11 hours.
- It’s safe to say your business needs to have a YouTube channel.
- It will be a library of your video content.
Facebook [desktop and mobile]
- There are more than four billion video views on Facebook every day — 75% of those views are happening on mobile.
- 71% of online adults use Facebook.
- Facebook Live recently rolled out to all users.
- Uploaded videos are limited to 20 minutes.
- Videos uploaded directly to Facebook get better visibility in the news feed than links to videos on 3rd party sites like YouTube.
Twitter [desktop and mobile]
- The video is limited to 30 seconds.
- Video posted natively makes greater a 216% engagement over videos posted via 3rd party sites.
- 23% of online adults use Twitter.
- Video length has increased from 15 seconds to 60 seconds.
- 2 taps to share your videos on Facebook and Twitter.
- 300 million monthly active users.
- 28% of adult online users.
- Instagram’s per-follower engagement rate is 120 times higher than Twitter’s.
- 13 to 24-year-olds make up the biggest demographic.
- Over 100 million daily active users.
- Snapchat Stories are available for viewing for 24 hours before they disappear.