Why Digital Marketing is Important?

Why Digital Marketing is Important?

What is digital marketing?

The digital marketing funnel is an old-marketing concept used to track the customer life cycle. In its simplest form, it’s described as four stages: awareness, interest, desire, and action.

And it encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Neil Patel explains digital marketing simply as promoting or selling products or services using electronic devices.

How does a business define digital marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

Digital Marketing Examples

  • Search Engine Optimization (SEO).
  • Pay Per Click (PPC).
  • Native Advertising (Ads).
  • Content Marketing.
  • Social Media Marketing.
  • Affiliate Marketing.
  • Marketing Automation.
  • Email Marketing.
  • Online PR.


What does a digital marketer do?

It is Relatively new position in marketing (in last 20 years)

  • Born from vast online consumer presence.
  • they are in charge of driving brand awareness and lead generation through all the digital channels (both free and paid) that are at a company’s disposal.
  • Develop marketing strategies.
  • Manage ad campaigns, social media, SEO (search engine optimization).
  • Track KPIs (key performance indicators; measures used to assess the success of a digital marketing strategy; common KPI is conversions).
  • Analyze campaigns and identify what did and didn’t work.

These channels include social media, the company’s website, search engine rankings, email, display advertising, and the company’s blog.

What is the role of digital marketing to a company?

  • Study the nature of the market and knowledge of competitors and strengths and weaknesses.
  • Direct contact between the company and customers, and know their requirements,  needs and keep your customers permanently access to your services and products.
  • Ease of brand spread and marketing in a simple way.
  • Increase the percentage of sales through the media audience.
  • E-marketing has helped companies to enter the international markets easily without any difficulties because the Internet is available to all.
  • The importance of e-marketing in customer service and its ability to give great information about the item through the Internet.
  • The use of the Internet reduces costs such as distribution, warehousing, and promotion costs, which will result in a price reduction compared to the price in the case of traditional marketing.
  • The potential for a price reduction in e-marketing offers an important advantage in competition with traditionally marketed companies.
  • One of the main reasons why consumers are turning to online shopping is to reduce the search time for goods and many alternatives are available on the computer screen.
  • The need to do electronic marketing to connect to the consumers on the network, that is, access to the electronic market, which is constantly increasing volume with the increasing number of Internet subscribers, and increase their confidence and conviction of the benefit achieved through the purchase.
  • Easy to submit special event promotions or product offers.

 

Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.

B2B Digital Marketing

If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

B2C Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

B2P Digital Marketing

B2P is effective for both businesses and consumers—so much so that some businesses may no longer observe the B2B/B2C distinction and
just take a single B2P approach.

B2P in place of B2B marketing. business decisions may be reached differently than individual buying decisions, but ultimately both types of decisions are made by people. Emotion and personal relationships play into both personal and business decisions. Thus, a B2P marketer will make personal contact with a business’s decision-makers and find out what motivates them, what values and visions they have, and what the needs of their customers are.

B2P in place of B2C marketing. Consumer segmentation can create plausible groupings of customers, but individual customers can use data to place themselves into even more unique categories. Online shopping enables customers to search for the information they need, according to highly personalized criteria. B2P marketing considers this when creating websites, anticipating questions customers might have about products, and creating options for customers to give specific feedback.

B2P considers the question “What is the customer looking for?” instead of the old B2C question, “What can I convince the customer to buy?”

 

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