Branding
Branding is so important in marketing as it delivers your message and
connects your target to your product
emotionally, which leads to create users
loyalty and motivate them to buy.
Occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure.