Tag - business

Customer Relationship Marketing
16Oct

What is Customer Relationship Marketing (CRM)?

CRM varies greatly from the traditional transactional digital marketing approach that focuses on increasing individual sale numbers while companies' relationship marketing seeks to benefit from word-of-mouth promotion to create strong customer connections, which may be emotional, to their brand to promote customer loyalty value. Companies utilizing the Customer relationship marketing (CRM) strategy develop long-term relationships with customers and develop brand...

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what is the Content Marketing
16Oct

What is Content Marketing?

Digital Marketing is impossible without great content. Content Marketing is a marketing technique of distributing and creating valuable, relevant, and consistent content. To attract and acquire a clearly defined audience – to drive profitable customer action. Useful content should be the basis of your digital marketing. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you...

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What is the customer value proposition?
16Oct

What is Customer Value Proposition?

Customer Value Proposition is a promise of potential value that a business delivers to its customers and in essence, is the reason why a customer would choose to engage with the business. It is a statement that gives a lot of information clearly and highlights the relevance of a product offering by explaining how it solves a problem or improves...

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What are LinkedIn Advertising
14Oct

What is LinkedIn Advertising?

LinkedIn Advertising is one of the most effective forms of social media marketing. -LinkedIn Ads is giving you a chance and an edge to connect with audience members. Who may be more interested to keep scrolling past when they’re scrolling through their Facebook feeds and see your ad. But who is happy to engage when they’re in a business mindset. -they...

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